BETA launches the 2023 BETA Trade Awards to find the best in the business

The British Equestrian Trade Association (BETA) has launched the 2023 BETA Trade Awards to celebrate the equestrian industry and the people within it. This year’s awards feature three new awards and one new category in one of the awards voted for by the public.

This year, there are 10 awards available:

NEW BETA Safety Equipment Fitter of the Year. This award celebrates those who professionally fit hats and body protectors to support their customers. Nominations can be made from consumers as well as retail stores who may want to nominate an in-house fitter. Entry deadline 30/6/23

Zebra Products Retailer of the Year. This award is broken into three categories:

  • Equestrian Retail Store
  • Online/Mail Order Retailer
  • NEW Best New Retailer

As the name suggests, this award is looking for the very best equestrian retailers and relies on nominations from customers for the first stage. After nominations, retailers will be sent a form before a shortlist is compiled, a member vote, mystery shoppers and telephone calls to establish the retailers who truly are worthy winners. Entry deadline 30/6/23

Stubbs England Nutritional Helpline of the Year. This award helps to showcase and highlight the exceptional feed helplines in the industry. The winner will need to show excellent product knowledge alongside nutritional expertise with the shortlist being tested through incognito calls. Nominations are invited from customers. Entry deadline 7/7/23

NEW Equine Fitters Council Equine Fitter Award. This new award recognises the huge contribution that skilled saddle, bridle and bit fitters make to horse welfare and their competence in their craft. Nominations are invited from customers. Entry deadline 30/6/23

Weatherbeeta Group Retail Employee of the Year. This award celebrates the amazing people working in retail, who offer exceptional customer service and go above and beyond. Nominations are invited from employers and sales representatives. Entry deadline 14/7/23

Equine Careers Sales Representative of the Year. This award is open to employed and self employed sales representatives and agents who provide deep product knowledge, excellent customer service and more to the people they work with. Nominations are invited from retailers as well as suppliers. Entry deadline 7/7/23

Holdsworth PR Marketing Effectiveness Award. This award is open to companies with truly exceptional marketing campaigns. The judges will look at many different aspects of the marketing mix and how these have generated reach, engagement and increased revenue. Nominations are invited from retailers and suppliers who can nominate themselves.  Entry deadline 7/7/23

NEW A Great Place To Work Award. This award has been created to help employees celebrate excellent employers and the positive work environments that they create. Nominations are invited from employees. Entry deadline 30/6/23

BETA Lifetime Achievement Award. As the name suggests, this award is for an individual who has made a significant contribution to the equestrian industry over a long period of time. Nominations are welcomed from all corners of the industry. Entry deadline 14/7/23

Citation Trade Supplier of the Year. This award will be presented to a manufacturer, wholesaler or distributor who is judged as offering the best in customer service, delivery, knowledge and also supports retailers. Nominations are invited from retailers. Entry deadline 14/7/23

“We are delighted to launch the BETA Business Awards,” said Claire Williams, Executive Director of BETA. “Behind the scenes, members of the trade work incredibly hard to provide for equestrians and this is a great opportunity to celebrate them. We have a mix of customer and trade nominated categories, and all are open to BETA and non-BETA members, to give everyone a chance to shine. Nominations can be made through the BETA website,”

The winners will be announced at BETA’s Gala Dinner on 10th September, which is the Sunday of BETA International, at Chesford Grange Hotel, Kenilworth.

For more information, see

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