British Eventing is pleased to announce that Baileys Horse Feeds will continue to support the sport through the British Eventing Business Partnership, which will see them become our Official Feed Partner.

This will mark Baileys’ 21st consecutive year of support, making them British Eventing’s longest standing sponsor within the national governing body. Throughout that time, much has changed but Baileys’ involvement with both events and riders has continued, with a real desire to help riders, from the elite to grassroots, appreciate the potential influence of optimum nutrition on their horses’ performance, and have the knowledge and understanding to achieve it through their daily feeding programmes.

As part of their new partnership, Baileys will be on-hand to deliver nutritional advice and guidance to riders via The Howden Way Regional Academies, whether it be face-to-face, during some of the sessions, or via an online platform which will be launched next year, to host informative material to assist members reach their own goals.

Jane Buchan, Marketing Manager at Baileys Horse Feeds said about the partnership “As long-term supporters of British Eventing, we’re excited to embark on this new partnership and are looking forward to the opportunities it brings, in particular, working with a wider range of members, as we deliver nutritional advice through our new role as Official Feed Partner.”

Maria Haig, Head of Commercial & Marketing at British Eventing said “Baileys Horse Feeds bring a mine of accessible information and nutritional expertise and we couldn’t be happier to have them as our Official Feed Partner.  They have been keen supporters of eventing for many years now and this new partnership will allow them to support and be of benefit to our membership across all levels.”

To find out more about Baileys Horse Feeds please visit

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